About us

Holland Watch Group – The international watch specialist

Holland Watch Group is specialized in the online and offline sales of watches, watch straps and accessories with focus on the European online market.

Holland Watch Group – clicks and bricks

HWG believes in the combination of ‘clicks and bricks’; offering the convenience and the wide range of online shopping with the security of brick and mortar shops. The customer can always visit the store to view products, return products, for repairs or get advice from our specialists.

In addition to our 9 webshops, we also have three brick and mortar shops in Rotterdam (flagship store and head office) and Breda in the Netherlands and one shop in Antwerp (Belgium).

Certified watchmakers

Holland Watch Group also has its own servicing workshop with level 3 certified watchmakers.

History of Holland Watch Group (HWG)

It all started in 1992 when Holland Watch Group was called Squiggly trading B.V. Squiggly trading B.V. traded in collectable Swatch watches. Even the name ‘Squiggly’ is derived from a Swatch watch (the model LR104). Three years later Squiggly Trading B.V. made the decision to sell these Swatch watches online via: www.Squiggly.com

In 2004, the company had developed its own software for managing online watch stores. This led to the birth of www.mastersintime.com, a global watch shop.

In 2012, the company took  a major step forward by purchasing the urls www.horloge.nl and www.horloge.be. In 2014 followed by five other European sites; www.watch.co.uk, www.orologio.it, www.reloj.es, www.relogios.pt and www.montre.be . In 2014, the name was also changed from Squiggly Trading to Holland Watch Group

Memberships and associations

Member of E-commerce Europe
In the Netherlands we are affiliated with Thuiswinkel.org trustmark and in Belgium with Be commerce.
Approved apprenticeship
Holland Watch Group is an approved apprenticeship. Interns are welcome here to learn about the business.